ICC launches inaugural Women’s Cricket Week: A Global Celebration of the Women’s Game

A number of non-host Full Members participating in the World Cup have already confirmed exciting initiatives:

• The England and Wales Cricket Board has promoted recreational cricket and raised excitement ahead of the ICC Women’s T20 World Cup 2026.
• Cricket South Africa will host a full-day event at the high school of Proteas women’s wicketkeeper Karabo Meso, including a panel discussion, mini-cricket matches, and a match featuring former Proteas players.
• New Zealand Cricket has already delivered a “Mini World Cup” for young girls.

More than 45 ICC Associate Members have expressed interest in engaging, spanning every continent, from Bermuda to Hong Kong. They will focus on three core activity areas:

1. Watch Parties to bring communities together and increase the awareness of women’s cricket.
2. Female Coach and Teacher Education initiatives to address the shortage of female leaders in the sport.
3. Women’s Participation Events including festivals and competitions under the ICC’s Criiio programme.

Highlights include:

• Mongolia and Turkey are planning Criiio festivals with more than 300 female participants each; Turkey are aiming to deliver across six provinces.
• Uzbekistan will host a watch party in a national park, while Bahrain is booking a cinema to screen World Cup action.
• Oman and Myanmar will run female-only coaching courses.
• Malaysia is planning a cricket festival entirely run by women, and Scotland will welcome delegates for a European Female Leaders’ Summit.

The ICC will ensure wide-reaching coverage across its broadcast and digital channels of these Member initiatives. 

A dedicated broadcast segment on the ICC world feed of the Women’s Cricket World Cup during the innings interval programme at the back end of the tournament will showcase selected Member content, highlighting the global scale of Women’s Cricket Week.