Shyam Sundar Co. Jewellers on Wednesday launched 'Reflections', an exclusive collection of 9K gold and diamond jewellery, at its flagship showroom in Agartala, introducing a range that combines contemporary design with affordability.

Tripura Transport and Tourism Minister Sushanta Chowdhury inaugurated the collection as the chief guest by unveiling the new range. The launch ceremony was attended by promising young star Prantika Das, along with Raunak Jana, Mithun, and Hana Debbarma, who showcased jewellery pieces from the new collection. Directors of Shyam Sundar Co. Jewellers, Arpita Saha and Rupak Saha, presented the collection during the event.

Speaking on the occasion, Sushanta Chowdhury congratulated the jewellery house for introducing a dedicated 9K jewellery collection.

"I am really very happy to unveil this wonderful launch collection of 'Reflections' jewellery. I congratulate Shyam Sundar Co. Jewellers for coming up with this special 9K jewellery collection and wish them all the best in this new direction," the minister said.

Expressing their excitement, Prantika Das and Mithun said they were delighted to be part of the launch presentation and thanked Shyam Sundar Co. Jewellers for the memorable experience.

Director Rupak Saha said the concept of 9K jewellery represents a blend of modern style and affordability.

"9K jewellery is an idea whose time has come, but we saw more to it than just that. It is not only contemporary but also affordable. Keeping in mind the needs of our customers, we have presented it as an exclusive collection that reflects the shine in their spirit," he said.

Director Arpita Saha said the collection is designed to celebrate confidence and aspirations.

"'Reflections' is first an exclusive jewellery collection and then '9K'. More than anything, it celebrates a customer's belief in herself and faith in her dreams and aspirations," she said.

As part of the launch, the company announced a three-day inaugural offer from September 23 to 25, under which customers will receive Rs 500 off per gram on making charges along with an assured gift on every purchase.