Mega deal! Rajamouli’s Varanasi inks global brand integration pact with SkyBlue Cinematix
Hyderabad/IBNS: In a major brand collaboration, S. S. Rajamouli's upcoming film Varanasi has struck a deal with SkyBlue Cinematix, the entertainment and content integration division of Malaysia-based SkyBlue Group, media reports said.
Under the agreement, SkyBlue Cinematix has secured the exclusive worldwide rights for brand integrations in the film, which is slated for release next year.
Varanasi is an upcoming large-scale action-adventure directed by the acclaimed filmmaker Rajamouli.
The film reportedly stars Mahesh Babu, Priyanka Chopra Jonas, and Prithviraj Sukumaran, and is being mounted as a global cinematic project blending mythology, adventure, and international storytelling.
Expected to release worldwide on April 7, 2027, Varanasi is being planned as one of the most ambitious Indian films, backed by a massive budget and global distribution.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
Related Articles
‘Mexico was hot’: Virgin River stars share fun BTS moment as Season 7 streams on Netflix
Los Angeles/IBNS: The seventh season of Virgin River is now streaming on the global OTT platform Netflix.
Viral audio of Rashmika Mandanna’s mother on past with Rakshit Shetty sparks row, actor warns of legal action
Actor Rashmika Mandanna has responded after an alleged audio clip of her mother, Suman Mandanna, resurfaced on social media and began circulating widely online.
‘Bodies are beautiful’: Dakota Johnson says she'd choose ‘more nudity’ as Calvin Klein campaign sparks buzz
Los Angeles/IBNS: Hollywood star Dakota Johnson has smashed the internet with her new Calvin Klein campaign where she almost turned nude to promote the brand's spring collections of underwear and jeans.
Priyanka Chopra’s The Bluff becomes most-watched OTT original despite mixed reviews
Los Angeles/IBNS: Priyanka Chopra Jonas starrer The Bluff has emerged as the most-watched original film across OTT platforms worldwide despite receiving mixed reviews.
Latest News
Adobe shock: Shantanu Narayen to step down as CEO after 18 years, AI era successor hunt begins
‘Mexico was hot’: Virgin River stars share fun BTS moment as Season 7 streams on Netflix
Indian-origin brothers face over 400 years in jail after massive fraud conviction in US
I wouldn’t take life insurance: Benjamin Netanyahu’s warns Iran’s Supreme Leader Mojtaba amid Middle East tension
