Shyam Sundar Co Jewellers will organise the 24th edition of its annual pre-Puja jewellery exhibition, ‘Saradiya Swarna Sambhar 2026’, from October 5 to 16 across its showrooms in Tripura and West Bengal.
The exhibition will feature a wide range of designer, handcrafted gold and diamond jewellery, traditional and contemporary bridal collections, affordable diamond jewellery, astral gemstones and precious stones.
The special collections will also include the jeweller’s exclusive diamond range ‘Glitteria’, designer silver collection ‘Silver Expressions’ and 9K jewellery collection ‘Reflections’.
As part of the promotional offers, customers purchasing gold jewellery will receive a discount of Rs 711 per gram, while 100 per cent discount on making charges of diamond jewellery will also be available. The company has announced a 15 per cent discount on the MRP of ‘Silver Expressions’ jewellery and a 15 per cent discount on astral gemstones.
Customers will also receive assured gifts with every purchase. A mega draw will offer three scooters, with the draw being conducted jointly for ‘Saradiya Swarna Sambhar 2026’ and ‘Chamok Bhora Dhanteras 2026’.
Other regular facilities, including old gold exchange and the ‘Sonay Sohaga’ special discount scheme for jewellery purchases, will also be available during the exhibition.
The special ‘Shaktirupini’ gold jewellery collection for this year’s ‘Saradiya Swarna Sambhar’ was unveiled by Arpita Saha and Rupak Saha, Directors of Shyam Sundar Co Jewellers.
Speaking on the occasion, Arpita Saha said the 2026 edition marks the 24th year of the company’s annual pre-Puja presentation and has been designed to make the occasion special through exclusive jewellery designs, craftsmanship, collections and customer offers.
Rupak Saha said the 24th edition was dedicated to the company’s customers, whose support and encouragement had helped the event reach its present stage. He also reaffirmed the company’s commitment to maintaining standards in jewellery design and craftsmanship while offering greater value to customers.
‘Saradiya Swarna Sambhar 2026’ will be available exclusively at all Shyam Sundar Co Jewellers showrooms in Tripura — Agartala, Dharmanagar and Udaipur — and in Kolkata at Gariahat, Behala and Barasat from October 5 to 16.